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User testing


User Testing, also known as Usability Testing, is a critical phase in the development of products, websites, or applications. It involves evaluating a product by testing it on real users. This process helps identify any usability problems, collect qualitative and quantitative data, and determine the participant's satisfaction with the product.


Key Points


  1. Purpose: To ensure that the product meets user needs and is intuitive and easy to use.





  1. Methodology: Involves observing users as they interact with the product to identify any issues or areas for improvement.
  2. Types:
  3. Explorative: Conducted during the early stages of development to test conceptual designs.
  4. Assessment: Evaluates a product's usability during the middle stages.
  5. Comparative: Compares two or more designs to determine which performs better.
  6. Benefits:


  1. Enhances user satisfaction.
  2. Reduces the risk of product failure.
  3. Provides insights into user behavior and preferences.
  4. Tools: Various software and platforms can facilitate user testing, such as UserTesting, Optimizely, and Hotjar.


Process


  1. Planning: Define objectives, select the target user


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